Helped establish healthcare advocacy organization, the Breast Preservation Foundation, including mission statement, brand identity and all communications.
Results
- Brought attention to little-known health issue that affects women with breast cancer
- Educated women about skin-sparing mastectomies and their advantages for an overall better cosmetic result.
- Informed and empowered women to ask more questions before having a potentially disfiguring biopsy, lumpectomy and traditional mastectomy.
- Advocated that women insist their breast surgeon recognize the importance of preserving the breast which can improve their quality of life after receiving a breast cancer diagnosis.