Bringing Awareness to an Obscure Health Challenge

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Bringing Awareness to an Obscure Health Challenge


Helped establish healthcare advocacy organization, the Breast Preservation Foundation, including mission statement, brand identity and all communications.



  • Brought attention to little-known health issue that affects women with breast cancer
  • Educated women about skin-sparing mastectomies and their advantages for an overall better cosmetic result.
  • Informed and empowered women to ask more questions before having a potentially disfiguring biopsy, lumpectomy and traditional mastectomy.
  • Advocated that women insist their breast surgeon recognize the importance of preserving the breast which can improve their quality of life after receiving a breast cancer diagnosis.