Illuminating the Importance of an Arts Education

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Illuminating the Importance of an Arts Education


Brody PR was hired to raise the profile of Inner-City Arts as it prepared for its 20th anniversary and the opening of its expanded campus.

We modernized and reinvigorated the image and positioned the organization for national prominence. This included establishing an archive of alumni oral histories; revamping the newsletter to be more emotionally engaging; upgrading the website and creating a monthly e-newsletter; establishing relationships with the local, regional and national media, as well as media training the key spokespeople for the organization.



  • Garnered major national publicity for the organization, including a media placement that led to a visit by Prince William and Kate during their 2011 LA tour and earning Inner-City Arts an international reputation.
  • Doubled newsletter subscriber list.
  • Significantly raised profile in the downtown Los Angeles community and prepared the organization to secure appropriations money.
  • Continued to secure major foundation funding despite the recession, and increase its donor and volunteer base by one fourth.
  • Announced the results of a major, multi-year UCLA / US Department of Education research study on the effects of an arts-based education on at-risk children, positioning Inner-City Arts as the go to place for research on arts and education.