A Crowning Moment for Inner-City Arts

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A Crowning Moment for Inner-City Arts


Brody PR managed the media for the visit by the Duke and Duchess of Cambridge to Inner-City Arts, a nonprofit arts education organization on Skid Row in Los Angeles.

The Royal Couple’s coveted visit was a direct result of prior media coverage that we obtained for Inner-City Arts. Prince William and his bride Catherine Middleton spent time with LAUSD school children, creating art and watching a dance performance



  • With only three weeks notice, we turned what could have been a media circus into a well-orchestrated opportunity for Inner-City Arts to capture millions and millions of media impressions.
  • Fielding hundreds of media requests from around the world, we garnered approximately 1,380 broadcast hits, more than 2,500 print and online hits, and a 700% increase in website hits.
  • People Magazine told us, "From a media perspective, Inner-City Arts was hands down the best organized event of the entire North American tour."
  • Inner-City Arts emerged from this once-in-a-lifetime opportunity well positioned to leverage the worldwide attention into its fundraising activities, and securing strategic partnerships.
  • The broadcast hits in North America alone totaled $13 million in equivalent television advertising dollars.