Boosting Enrollment and Retention for a Well-Respected Institution

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Boosting Enrollment and Retention for a Well-Respected Institution

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    • DateSeptember 6, 2016
     

    Le Lycée hired Brody PR to help it with marketing – something the 47-year-old private school had never done before.

    The preschool-12th grade school had always maintained full enrollment as well as a significant wait list. But then came the opportunity to double enrollment with the opening of a new high school campus.

     

    Results

    • Boosted the school’s profile within its defined target market.
    • Opened up entirely new markets for student recruitment.
    • Enhanced the school’s reputation as a unique and rigorous, yet accessible, educational institution.
    • Positioned the school as a competitive independent school of choice.
    • Improved student retention.
    • Since implementing the marketing strategy, Le Lycée has added – annually - more than 120 new families to its roster, and around 35 percent of the people who attend the school’s open houses apply to the school.