Roplast Industries hired Brody PR when the plastic bag manufacturer embarked on a dual mission: to reinvent the plastic bag industry to be an environmentally responsible manufacturing trade, and to become the most sustainable plastic bag manufacturer in the country. In support of this, we worked on two independent, yet linked, initiatives.
The first was to promote the Environmentally Preferred Rating (EPR) program, the plastic bag manufacturing industry’s inaugural sustainability program. Brody PR launched a full PR campaign that included message development, the creation of a website, and publicity in national trade media.
We also created a PR campaign around Roplast’s partnership with SaveMart, a large regional grocery store chain, and the environmental nonprofit Keep California Beautiful, on the cusp of the San Francisco plastic bag ban.