Reinventing the Plastic Bag Industry

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Reinventing the Plastic Bag Industry


Roplast Industries hired Brody PR when the plastic bag manufacturer embarked on a dual mission: to reinvent the plastic bag industry to be an environmentally responsible manufacturing trade, and to become the most sustainable plastic bag manufacturer in the country. In support of this, we worked on two independent, yet linked, initiatives.

The first was to promote the Environmentally Preferred Rating (EPR) program, the plastic bag manufacturing industry’s inaugural sustainability program. Brody PR launched a full PR campaign that included message development, the creation of a website, and publicity in national trade media.

We also created a PR campaign around Roplast’s partnership with SaveMart, a large regional grocery store chain, and the environmental nonprofit Keep California Beautiful, on the cusp of the San Francisco plastic bag ban.



  • Helped the plastic bag manufacturing industry stay relevant and progressive in an atmosphere that was becoming increasing hostile to the trade.
  • Positioned the plastic bag industry as an environmentally friendly manufacturing trade, increasing participation in the EPR by plastic bag manufacturers.
  • Generated national publicity for Roplast Industries’ sustainable line of plastic bags, including its biodegradable B4 bag and its reusable Bring Back Bag, both developed in anticipation of San Francisco’s plastic bag ban.
  • Increased exposure for Roplast, generating multiple new business opportunities.
  • Still today Roplast is reaping the benefits of this campaign as companies all over the world pursue Roplast as a source of sustainable plastic bag products.