Refocusing Messages to See Beyond the Trees

Show all

Refocusing Messages to See Beyond the Trees


Initially hired to launch TreePeople’s Center for Community Forestry, one of the most sustainable buildings in the country, in less than six weeks time.

We planned a complex special community event that involved dozens of schoolchildren, major corporate partners and key influencers in the green building and sustainability universe. Subsequently retained for an additional two years to handle PR for the entire organization.

While TreePeople has always been known for its work with trees, its initiatives in stormwater runoff and urban sustainability were less well recognized. So we were charged with increasing TreePeople’s profile in these arenas.



  • Garnered national and regional media coverage, including feature articles in The Los Angeles Times and the Los Angeles Daily News, a segment on ABC World News Tonight and a feature in the Wall Street Journal, brining national attention to TreePeople.
  • Refocused all of TreePeople’s messaging and outreach efforts to reflect these areas of expertise including new features in its newsletter, planning and executing special events to showcase these core competencies
  • Generated substantial media coverage for stormwater runoff and urban sustainability projects, tree plantings and green building milestones.
  • Shifted perception of TreePeople from an “all about the trees” organization to a leader in urban sustainability.