Establishing a High Profile Media Presence

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Establishing a High Profile Media Presence


Shortly after the school was opened in 2005, Vistamar School hired Brody PR to improve its media relations.

Founded by a group of parents in 2005 as an independent college-prep high school, they had been trying on their own to get a story in The Los Angeles Times, but to no avail.



  • Achieved not one but two stories in The Los Angeles Times, the first one a feature in the Sunday edition.
  • Within several months, Brody PR began succeeding with pitches and continued to garner publicity for the school for several years after.
  • Helped the school define itself, establish its reputation, and gain a solid foothold in the independent school landscape.
  • Publicity led to increased awareness of new school, which in turn led to many more inquiries from potential candidates.
  • Reporters now seek out Vistamar staff as sources on private school issues.
"Congratulations! The article is outstanding in every way. Ten out of a ten!"

Romayne Levee, Board of Trustees

Vistamar School