Brody PR was hired to conduct a visibility audit with the express purpose of examining CalARTS’ donor base, how to maximize its development efforts, and how to increase giving among existing donors while also recruiting new donors to its portfolio.
Results
- Clarified how CalARTS’ is perceived within the philanthropic landscape.
- Uncovered several communities within the CalARTS sphere that were untapped sources of donor funding.
- Provided significant list recommendations on how to crystalize its image, maximize giving from existing donor communities, gain new donors, and make a compelling case for contributing to the institution.