Le Lycée hired Brody PR to help it with marketing – something the 47-year-old private school had never done before.
The preschool-12th grade school had always maintained full enrollment as well as a significant wait list. But then came the opportunity to double enrollment with the opening of a new high school campus.
Results
- Boosted the school’s profile within its defined target market.
- Opened up entirely new markets for student recruitment.
- Enhanced the school’s reputation as a unique and rigorous, yet accessible, educational institution.
- Positioned the school as a competitive independent school of choice.
- Improved student retention.
- Since implementing the marketing strategy, Le Lycée has added – annually - more than 120 new families to its roster, and around 35 percent of the people who attend the school’s open houses apply to the school.